Inside our organisation, we share one common believe, which is to focus on the transparency between the organisation and the customer, more than anything else. The world is ever changing and it stops for none, thus we also try our level best to evolve our products according to the customer's needs. We undergo weeks of research and development in order to create a new masterpiece. A masterpiece ready to quench the denim thirst of the customers. This is one of our strengths which give us an upper hand over our competitors. And hence, you can presume that any product delivered to you is one of the finest art.
When the fabric makes contact with your skin, we try to make it a magical journey. To plan your new journey, we explore various fabrics and choose the one, fit for the purpose. The fabric is the "prima facie" factor for any garment and hence we deliver our best performance in this department. Every inch of our fabric is thoroughly checked and tested to deliver the urban commuter life, i.e., it can go on for days without washes and can resist the rough wear & tear. To learn more about the fabric click here.
Our tagline - "Stitched with perfection, for the perfectionists" has a reason behind it. For us, this is the most important phase of production which ensures your satisfaction that the hard earned money has been well spent. Each and every trouser is made with a blend of both - technology & human resource. It was initially a difficult task for us to decide the ultimate trade off between the two, but eventually we found out the optimal use of both to bring out the best results. For instance, we have a team of designers who feed their designs on the computer and the computer does the rest of cutting process. We adhere to strict code of conduct and undergo several quality control checks in order to prevent any unwanted discrepancies and errors.
In this phase, we give life to the jeans. It converts the ordinary to something extraordinary. We always tend to be alerted in this department because we know that the jeans is in constant contact with your skin and we never want to harm our customers, or anyone in this regards. We use certified enzymes and dyes in our production to preserve your faith on that you have on us. This also helps us create the amazing "feel" to satiate your never ending desires and wants. It also enables us to make you feel proud to own our denim trousers and know your money's worth.